Customer story: FORM PUBLICITÉ

Form Publicité: performance boosted by the eKo CRM / ERP!

Question 1. In which country is your company based?

France & Luxembourg

Question 2. Can you tell us about your company?

FORM Publicité, your partner for promotional items and textiles since 1996!

For almost 30 years, we have been putting our expertise at the service of your communication by designing custom promotional items and textiles. From T-shirts to pens, umbrellas, notebooks, lanyards, USB sticks, mugs, shirts, flags and much more… everything is personalised.

Whether to promote your brand, build customer loyalty or mark an event, we support you with quality products tailored to your needs. Make every item a true ambassador for your business.

Question 3. What were the main challenges you faced before adopting eKo?

The main challenges we faced before adopting eKo were as follows:

Complex order management: Tracking and managing the many personalisation requests was time-consuming and prone to errors.
Lack of data centralisation: Our customer files, designs and order histories were scattered, which slowed down decision-making and responsiveness.
Production optimisation: Coordination between the different production and logistics stages needed to be smoother to avoid delays.
Performance tracking: We needed more precise analytical tools to better understand our sales and anticipate market trends.
Improving the customer experience: Offering a faster, smoother and more personalised service was a priority to retain our customers and attract new ones.

Thanks to eKo, we have been able to meet these challenges by optimising our organisation, becoming more efficient and improving customer satisfaction.

Question 4. Have you noticed any time or efficiency savings since implementing eKo?

A concrete example: optimised order processing.
Before eKo, managing personalised orders required several manual exchanges between our sales, design and production teams, which could lead to errors and additional delays.

Since adopting it:
✅ Order processing 40% faster thanks to automated tracking and file approval.
✅ Fewer personalisation errors, because everything is centralised and accessible in real time.
✅ Customer response time reduced from several hours to a few minutes, improving their satisfaction.

Overall, eKo enables us to be more responsive, optimise our resources and improve the quality of our service.

Question 5. How has eKo influenced your customers' satisfaction and the quality of your services?

Improved customer satisfaction:
✅ Increased responsiveness: Thanks to automation and centralised information, we process requests more quickly, proportionally reducing response and delivery times.
✅ Fewer errors: Optimised management of personalisations has considerably reduced order errors, improving our customers' trust and loyalty.
✅ Real-time tracking: Our customers can now follow the progress of their orders, giving them more transparency and peace of mind.

Question 6. What advice would you give to other businesses considering adopting a CRM/ERP solution like eKo?

Our advice:

Define your needs clearly.
Involve your teams from the start.
Opt for effective training.
Roll out the tool gradually.
Monitor and adjust usage.

Question 7. BONUS: In your dreams, if eKo were to develop one amazing feature, what would it be?

Voice AI on the mobile version to automatically fill in quotes and delivery notes

To conclude…

What rating (from 1 to 5 ⭐) would you give eKo?

⭐⭐⭐⭐⭐
Convinced? Now it's your turn to try eKo.

A company specialising in promotional items and textiles, FORM Publicité has been helping customers create custom products such as T-shirts, USB sticks, mugs and much more since 1996.

Customer story translated from French.

FORM Publicité
France
Address: 49 Avenue de Nancy,
Metz, 57000 France.
Tel.: 03 87 21 12 62

Luxembourg
Address: Redcat
6, rue Abbé Lemire
Tel.: 661 261 517
L-4208 Esch-sur-Alzette

Website: https://www.form-publicite.fr/